Jun
09
Earlier this week I was contacted by Ian Palmer, Director of The Marketing Café. Our paths first crossed when I applied to work for his company a year ago, we met again when the company moved to Spiersbridge Business Park in March- just as I was leaving Mine Digital.
He vowed to stay in touch should any copywriting work arise and remained true to his word. I shall be working in-house with the team for a couple of weeks from Monday the 14th. I am looking forward to meeting Account Manager Meg this Friday to go over the details.
In one morning I read 3 articles using the word ‘meme’ to describe a concept, anecdote and a viral video. I was intrigued by this sudden surge in the appearance of the word and wanted to know about its popularity, origins and how to correctly pronounce it. I wouldn’t want my finger to slip from the pulse of digital life. 
I realised at the weekend that I was nearing my 1000th post on Twitter and had to take a moment to recall my initial reaction to the social media phenomenon. In short I was disgusted. 
The fixed half smile from my Aunt followed by a “good for you” pushed me to write a post about my job as a copywriter. What is a copywriter? The most difficult part is first trying to convince those who ask that it’s a real profession. 
Are you the type of person who avoids walking under a ladder or steps over the cracks on the pavement? How about continuously checking locks or that the oven is always turned off? Some would call it an illness but I see it as just good sense. One of my favourite ‘ticks’ is the hawk-eyed ability to spot spelling or grammatical errors wherever I go.