hollie-miller.com

Blogger (Outdoor Experience)

hollie — Sun, 09 Jan 2011 13:47:06 +0000

Skills/ Experience/ Knowledge
Experience writing SEO friendly copy
Interest or experience with outdoor activities and pursuits
Create content that is interesting and will attract links and comment interaction
Uses initiative
Able to work unsupervised and to deadlines
Good communicator
Tasks
Independently generate 4 review articles per week max 1000 total words
Review outdoor pursuits equipment and clothing e.g. ropes, jackets, belay, shoes etc
Independently create 2/3 feature articles per week max 2000 total words.
Example topic:
New outdoor pursuits
Climbing routes
Industry news
New events

Organisation
Up’n’Down Outdoors (UNDO) is a start-up outdoor equipment, clothing and accessories eshop. Prior to the ecom launch in 2011 we wish to build up a readership and traffic via a blog.

Contact
Nick Duddy

079 66 298 270

nick@ddmconsultancy.co.uk

Freelance Copywriter Vacancy

hollie — Wed, 29 Dec 2010 22:12:27 +0000

Calling all freelance copywriters!

LivingSocial, the hottest new form of online advertising and social commerce, is on the hunt for a freelance copywriter in Glasgow.

The team at LivingSocial love great writing and word play and think the most exciting online content is full of energy and wit.

The position requires 5-10 descriptions at a word count of 100-130 words per week. Details of the deals are provided in advance- it is the copywriter’s task to create sparkling prose. If you are based near or in the Glasgow area and think you have what it takes contact Annliese Scott with your CV today!

annliese.scott@livingsocial.com

4-Page Editorial

hollie — Mon, 20 Sep 2010 10:41:50 +0000

Meg from the Marketing Café was in touch a couple of weeks ago with a great piece of work. They needed a 4-page article on New York for their client’s lifestyle magazine. The focus was to pull out attractions found off the beaten track, highlighting life as a New Yorker as opposed to the well trodden tourist trail. The magazine goes to print at the end of the month and already they’ve given it the thumbs up. It was a hugely enjoyable project and made me pine for the city that never sleeps.

Revolver PR

hollie — Wed, 18 Aug 2010 18:07:32 +0000

Recently I met Revolver PR’s new Head of Social Communications and online aficionado Annie Boyd for a coffee in Glasgow. I’d been an admirer of her twitter persona @Anniebeee since joining the social media network a year or so ago and we’d always promised to meet up and share stories. On this occasion she asked me if I’d interview in my role as Digital Editor for Folio14 as part of a series of posts for Revolver PR’s new blog. I was thrilled to accept and appeared last week to some great feedback. You can read the interview here.

Shoestring Inspiration: Issue Nine

hollie — Mon, 16 Aug 2010 11:20:13 +0000

Clothes Swap
I enjoy perusing the posters and promo flyers that litter the walls and tables in some of the bars in town. Most usually promote eclectic music nights and upcoming festivals, but last week I noticed a small flyer for a Dress Swap, intrigued I picked one up. Come along swap a dress and ‘enjoy homeware, vintage clothes, jewellery and cake’ said the poster. Wait…cake? Sold.

Made With Love is an enterprising partnership of friends Rachel Suttle and Emma Paris. Based in the West End of Glasgow, Finnieston to be precise, they hold their swap days at Lebowskis bar on Argyle Street. Visitors are encouraged to bring along an unwanted item of clothing donate £2.50 and choose something else to wear from the rack- and it’s not just dresses. A chic assortment of shirts, vintage-look shoes and an old fashioned trunk of tops, skirts and accessories lays open for a good rummage. Admittedly the girls are keen to snaffle some of the finer items that turn up in the swap for themselves, but with a good selection of styles and sizes it makes for an unusual and affordable way to purchase a new outfit.

Another clothes rail stands to one side and offers a range of formal gowns and prom dresses priced out with the swap cost- according to Rachel the changing room set up in the back means these stand a better chance of finding a new home as opposed to listing them online. Neatly spread out across a shelf under the window you’ll find a large collection of jewellery from local designer Jan Rooney; beads, bracelets and brooches are displayed alongside antique treasures and pendants. China teacups filled with sweets and funky little candles moulded into various shapes make for quirky and curious gifts; I hadn’t checked the smell but the Cadbury’s Crème Egg candle looked absolutely delicious.
And if you find rooting through rails and trying on clothes an exhausting business, why not pull up a bar stool and enjoy a cup of tea accompanied by a homemade fairy cake?

What’s most appealing about this event was not just the cost- but the genuine appreciation for each purchase by packing the clothes in a cute paper bag or wrapping the smaller items with a bow- look out for Made With Love and join in on the swap.

For more information: www.facebook.com/madewithlovefinnieston
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This article was published in Scotcampus (June 2010)
www.scotcampus.com

Publishing Experience

hollie — Sat, 07 Aug 2010 21:06:57 +0000

For a while the majority of the projects I’ve worked on have been based on the web. This meant I became familiar with Content Management Systems, Service Level Agreements and writing copy with SEO in mind. There is an immediacy about publishing web content that I feel I may have taken for granted.

During my post at The Marketing Café I learned a great deal about print publishing. The agency produces magazines, newspaper adverts and brochures on a weekly basis and as such must perform to strict requirements. I became aware of appropriate design formats, timescales and printer deadlines, managing several advertisements during my short stay.

I thoroughly enjoyed working with print publishers and appreciate the importance of accuracy and time management. I hope to apply this knowledge to future projects.

Travelling with Fly.com

hollie — Mon, 19 Jul 2010 20:37:02 +0000

In early April client Fly.com contracted Purplefeather to write destination content as part of the companies ongoing marketing strategy. I worked together with a team of freelancers to fulfil the brief. It was a hugely enjoyable project requiring research into holiday destinations around the globe. As web content it was paramount to incorporate the correct keywords into copy while still enticing the reader to book with the website.
Fly.com were pleased with the project and have offered a new assignment. This time I am managing the project as well as providing copywriting services.

PoLR Contract

hollie — Fri, 02 Jul 2010 11:56:01 +0000

As I close one door a new exciting one opens up with the rather fantastic team at PoLR. Over the next few weeks I will be providing web content for their latest client. Having met Designer Lynne Foster first on Twitter then at this year’s Twestival I feel I should tip the cap in social media’s direction. My thanks go to both her and Ryan Carlton for this opportunity.

The Marketing Café

hollie — Wed, 09 Jun 2010 14:55:21 +0000

Earlier this week I was contacted by Ian Palmer, Director of The Marketing Café. Our paths first crossed when I applied to work for his company a year ago, we met again when the company moved to Spiersbridge Business Park in March- just as I was leaving Mine Digital.

He vowed to stay in touch should any copywriting work arise and remained true to his word. I shall be working in-house with the team for a couple of weeks from Monday the 14th. I am looking forward to meeting Account Manager Meg this Friday to go over the details.

Shoestring Inspiration: Issue Eight

hollie — Sun, 16 May 2010 22:36:21 +0000

False Economy

Shoestring Inspiration has existed to curb the elaborate spenders and guide cash strapped readers in their purchases. It aims to show an alternative route to saving that’ll not only allow you the freedom to live but will hopefully leave you with enough pennies left over to treat yourself.
I must stress there is a fine line between cutting down and being tight, so it is also important to distinguish between a bargain and the cheap and nasty option. Now don’t panic, these items are really quite easy to remember and in doing so will save you from potentially looking like a miser- so please avoid the following false economies.

Ever been heaving the rubbish out in a hurried manner because the bin lorry has just pulled into the street? Every bin day you say? Yeah, that’s about right. Now have you ever had the bottom give way and the entire contents fall out all over the doorstep and onto your PJ’s- which you’ve presumably not managed to change out of? It’s a lovely scene especially when your bin bag contained lumpy gravy and contents from a particularly colourful curry. Industrial strength bin bags are an investment in your personal hygiene so please don’t reach for 1000 rolls for only a quid, the same rule applies to toilet paper.

If entertaining the family of an evening and know them to be wine drinkers choose your grape wisely. By no means do I encourage you to buy the fancy bottle located behind a glass case but the oddly labelled, screw-top; change-from-three-quid wine is never a winner. Not only will your guests know you don’t give two hoots about them but you’ll also be forcing them to fight their facial reflexes whilst sipping on a glass of what can only be described as vinegar-tastic. Try a mid-range brand name bottle to let them know you care, of course if you don’t want their next visit to be for some time why not brass neck it and serve White Lightning in a champagne flute.

When it comes to birthday cards my friends have a tendency to choose either the filthy or hilarious option…or both. Stylish and pretty cards complete with sequins and glitter come widely available, shame that in some cases they cost the better half of a fiver. Yet birthday cards are a very personal item and scrimping too much can result in something quite boring or just plain weird. I mean, have you ever been elated to find a steam train or yacht on the front of your card? How about a fuzzy creature wearing a hat and playing golf? Sometimes trying to work out if said animal is an otter or a kitten can be fun but you hardly feel cherished. Pick a birthday card you think will appeal to the recipient it’ll at least cover your back when you lack anything of substance to write inside.
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This article was published in Scotcampus (May 2010)
www.scotcampus.com